JANUARY 2024 UPDATES:
LinqiApp Was Downloaded in 196 Countries
Speak English Freely
Our mission is to develop the best mobile app that helps 3.5B people from 196 countries to improve their speaking skills and enhance their communication with global citizens of the world.
LinqiApp has reached an impressive milestone by being downloaded in 196 countries globally. This significant accomplishment emphasizes the app’s widespread reach and the growing acknowledgment of its value among Linqians (users) around the world.
LinqiApp Team works to make English speaking practice fun by using social features and peer-learning model in language education, sustainable by building a strong learning habit with gamification design and available for everyone around the world to “Speak English Freely”.
Highlights of January 2024
Growth KPIs
- We implemented our Go-To-Market strategies and consistently focused on ASO, resulting in a substantial boost to our organic growth. As a result, LinqiApp got downloads from 196 countries around the world.
- Our primary User Acquisition channel and key growth engine have been Google Play Store. In January, downloads from the Play Store increased by 16%, allowing us to hit a significant milestone with a total of over 50,000 downloads.
- In January, we achieved an all-time high Activation Rate of over 49%, showcasing the strong engagement, retention and positive response from our Linqians (users).
- Our founding team has been working on a comprehensive Product-Market Fit (PMF) plan, aiming to achieve it within 20 months from the initial launch of LinqiApp. This plan is strategically divided into three stages: Acquisition (6 months), Monetization (8 months), and Retention (6 months). Excitingly, we successfully completed the Acquisition stage by the end of October 2023, surpassing our expectations. As of November, our team has intensively focused on the Monetization stage.
- Since November 2023, we have been working on increasing number of paying users on LinqiApp. Before that time we had run several pricing and packaging experiments. As a result we learned a lot during Acquisition stage (April-October 2023) of our PMF Plan to find a good pricing strategy.
- Our Monthly Recurring Revenue (MRR) has shown consistent growth since November, with a monthly increase rate of 34% in January.
Marketing Efforts
- We are excited to welcome 4 new team members to our marketing team as part of our ongoing efforts to enhance our Marketing and Growth strategies. In 2024, our primary focus will be on Monetization and driving revenue growth.
- We are actively increasing our brand awareness within university campuses across Turkey. Our commitment to this approach is evident as we have proudly been a product sponsor for 182 university clubs. Looking ahead, our goal for this quarter is to double our reach by extending our support to even more university clubs and communities. Contact us if your are a university student.
- It is pride and happiness for us at LinqiApp to announce that we have are in the “Oyunlaştırma ile Başaranlar (Successful Business Through Gamification)” list for the year 2023. This significant achievement is a testament to the determination of the LinqiApp team and our innovative approaches in the field of Gamification and Product Design. Read more.
- Our gamification mentor Ercan Altuğ Yılmaz highlighted LinqiApp as a successful gamification product spreading from Turkey to the world during his presentation at the E-commerce and E-export Conference organized by Oniki in Antalya. Read more.
- Our consistent efforts to maintain an active presence on social media and create compelling content continue to bear fruit. We invite you to follow our journey on Instagram.
- You can discover more about LinqiApp at the virtual lounge of the Big Bang Startup Challenge. Visit LinqiApp and learn more.
Product Development
- The Product Team at LinqiApp is fueled by an unwavering passion for innovation, dedicated to creating a seamless user experience.
- Adopting a Product-Led Growth (PLG) strategy, we have introduced impactful features designed to enhance the overall experience for our Linqians. Read our Release Notes to learn more about remarkable features we have implemented in January.
- We have given it a top-notch redesign for a better learning experience. Now, tracking progress and gamified learning path for Linqians are smoother than ever.
Network & Events
- Following the ITÜ Çekirdek Big Bang Startup Challenge, LinqiApp received recognition as one of the top 36 startups in Turkey and secured acceptance into the ITÜ Çekirdek Growth 2024 Program.
- Our Co-Founder and Mind Behind Execution, Aziz Ahmedov, took the stage as a keynote speaker and panelist at an Entrepreneurship event hosted by 101 Girişim and Branding Türkiye at Biruni University. Read more.
- LinqiApp secured a spot in the Start To Export Acceleration Program, a prestigious initiative by TİM TEB Girişimevi and TEB Bank.
- Adding to its network expansion, LinqiApp engaged with the vibrant community at Turks In Tech’s Istanbul Meet-Up and met with experienced and successful founders.
- Guided by a commitment to excellence, the founding team has actively sought mentorship, engaging in 9 mentorship sessions to cultivate a culture of greatness at LinqiApp. This thirst for learning remains insatiable, as LinqiApp remains open to further guidance that fuels its mission to build the best product in EdTech.
- Our Co-Founder, Aziz Ahmedov, had the pleasure of connecting with fellow young entrepreneurs in the TEINN Community, sharing invaluable insights and experiences in the realms of gamification, product design and development.
Investment Opportunities
Large total addressable market
Over 3.5B people in the world are learning English and many of them are shifting to mobile apps
Offering effective solution
LinqiApp offers an effective solution and validated approach for English langauge leaners
Application of AI
LinqiAI, as a product will attract more B2C & B2B learners, provide lucrative opportunities for the market
Organic growth
Since initial release, the majority of our growth has been through organic channels due to our product-led growth strategies